The better shopping experience

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Start / About HL
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Our mission is to make retail an experience, not just a transaction

We are a global supplier of products and solutions that create a better shopping experience.

Our vision is to be the preferred partner ​for innovative and sustainable solutions delivering a ​better shopping experience around the world​.

From store communication, merchandising and secondary displays to custom-made solutions and services, we are experts in improving the shopping experience whilst increasing cost efficiency and maintaining environmental sustainability.

We employ over 1300 staff worldwide and has an annual turnover of SEK 1,900M. In 2010, HL Display was acquired by Ratos. The Ratos Group business concept is to develop companies headquartered in the Nordics that are or can become market leaders. They enable independent companies to excel by being part of something larger - The Ratos network - where synergies, knowledge and experience are shared across companies and business areas.

Strengths that have built our leadership

  • Passion for retail

    Thanks to more than 1000 dedicated team members our solutions are installed in 330,000 stores (… and counting) in over 70 markets.

  • Retail-proof solutions

    Our quality solutions are designed for the needs and demands of the in-store environment.

  • Industrial scale & flexibility

    We have the ability to deliver both high mix / low volume projects and large scale roll-outs.

  • International partner

    Our global reach enables us to service international customers with multi-market presence and complex needs.

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What kind of company we want to be:

  • We strive to be European leaders with global reach
  • Staying close to our customers we build market leadership organically, as well as through acquisitions, and continue to drive profitable growth
  • De-centralised ownership of commercial results combined with group scale in purchasing, development, design and manufacturing
  • An industry-leading portfolio of retail proof solutions that solve our customers' challenges
  • A company that professionals are proud to be a part of