The better shopping experience

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Clear and attractive shelf segmentation

With over 250 million dividers sold, Optimal™ is an effective divider system developed to keep shelves well organised with less time and effort, while being adaptable to fit various packaging formats. 

Optimal™ is easy to install and adjust, working with all types of shelving.

Dividers can be paired with pushers to automate front-facing, and slow-motion pushers allow for double or triple stacking of products. For beverages, the Optimal™ pusher tray ensures automated front-facing to save time on merchandising and prevent products from appearing out of stock.

Both dividers and pusher tracks are part of the HL Sustainable Choice range and are made from partially recycled plastic. The Optimal™ black divider in smart black colour is made from 100% recycled plastic – for every 1000 dividers about 170kg of virgin plastic are saved. 

Key benefits:

  • Ensures perfect product presentation
  • Easy to install and adjust
  • Ambient- and cooler-friendly

Watch our product video:

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